The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout". Kremlin spokesperson Dmitry Peskov labeled the court decision as "symbolic" and warned Google that it "should not be restricting the actions of our broadcasters on its platform." In July 2023, YouTube removed the channel of British journalist Graham Phillips, active in covering the war in Donbas from 2014. In June 2022, the War Gonzo channel run by Russian military blogger and journalist Semyon Pegov was deleted.

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On February 16, 2023, Wojcicki announced that she would step down as CEO, with Neal Mohan named as her successor. Joining the YouTube Kids app, the company created a supervised mode, designed more for tweens, in 2021. During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased. YouTube released a mobile app known as YouTube Kids in 2015, which was designed to provide an experience optimized for children. Through this period, YouTube tried several new ways to generate revenue beyond advertisements.

Creators are taking over TV – here are 10 tips

In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling". YouTube expanded the removal of Russian content from its site to include channels described as 'pro-Russian'. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. YouTube has cited the effectiveness of Content ID as one of the reasons why the site's rules were modified in December 2010 to allow some users to upload videos of unlimited length. An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was "surprisingly resilient" in finding copyright violations in the audio tracks of videos, it was not infallible. In June 2007, YouTube began trials of a system for automatic detection of uploaded videos that infringe copyright.
As part of YouTube Music, Universal and YouTube signed an agreement in 2017, which was followed by separate agreements other major labels, frostybet casino review which gave the company the right to advertising revenue when its music was played on YouTube. On November 1, 2016, the dispute with GEMA was resolved, with Google content ID being used to allow advertisements to be added to videos with content protected by GEMA. Three successful complaints for copyright infringement against a user account will result in the account and all of its uploaded videos being deleted. YouTube does not view videos before they are posted online, and it is left to copyright holders to issue a DMCA takedown notice pursuant to the terms of the Online Copyright Infringement Liability Limitation Act.
These channel subscriptions complemented the existing Super Chat ability, launched in 2017, which allows viewers to donate between $1 and $500 to have their comment highlighted. This effort was discontinued in January 2018 and relaunched in June, with US$4.99 channel subscriptions. In April 2010, Lady Gaga's "Bad Romance" became the most-viewed video, becoming the first video to reach 200 million views on May 9, 2010. In 2011, more than three billion videos were being watched each day with 48 hours of new videos uploaded every minute. Unofficial uploads of the skit to YouTube drew in more than five million collective views by February 2006 before they were removed when NBCUniversal requested it two months later based on copyright concerns.

YouTube Tips and Tricks

  • In 2023, YouTube’s advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022.
  • In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform.
  • Despite this advice, many unauthorized clips of copyrighted material remain on YouTube.
  • YouTube Kids is an American children’s video app developed by YouTube, a subsidiary of Google.
  • Videos of the 2.5% of artists categorized as “mega”, “mainstream” and “mid-sized” received 90.3% of the relevant views on YouTube and Vevo in that year.
  • On March 20, 2019, Nintendo announced on Twitter that the company will end the Creators program.

The move was seen as an attempt to ensure that videos being monetized did not lead to controversy, but was criticized for penalizing smaller YouTube channels. YouTube typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. Since its founding in 2005, the American video-sharing website YouTube has been faced with a growing number of privacy issues, including allegations that it allows users to upload unauthorized copyrighted material and allows personal information from young children to be collected without their parents' consent. The platform was first tested in India and later expanded to other countries, including the United States in March 2021, with videos now able to be up to 1 minute long. In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. It was distinct from the company's main Android app and allowed videos to be downloaded and shared with other users.

  • Prior to 2020, Google did not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing.
  • Through this period, YouTube tried several new ways to generate revenue beyond advertisements.
  • In April 2012, a court in Hamburg ruled that YouTube could be held responsible for copyrighted material posted by its users.
  • Senate introduced a resolution condemning Joseph Kony 16 days after the “Kony 2012” video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video “will do more to lead to (Kony’s) demise than all other action combined.”
  • YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year.

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The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude. A video of two presenters announcing the nominated videos streamed live for 12 hours. In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.

YouTube's $3M fund for creative professionals in L.A.

In February 2015, Nintendo agreed to share the revenue with the video creators through the Nintendo Creators Program. In 2010, it was reported that nearly a third of the videos with advertisements were uploaded without permission of the copyright holders. A YouTube spokesperson stated that while the policy itself was not new, the service had "improved the notification and appeal process to ensure better communication to our creators". In May 2007, YouTube launched its Partner Program (YPP), a system based on AdSense which allows the uploader of the video to share the revenue produced by advertising on the site.
In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. A total of 34 streaming services (including Paramount+, Showtime, Starz, MGM+, AMC+ and ViX+) were initially available for purchase. In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app's Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). On May 22, 2018, the music streaming platform named "YouTube Music" was launched for people who mostly listen to music on YouTube. In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming trends, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance".

The future of entertainment is here: see what’s next on YouTube

Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN). Other functions of Google Play Movies & TV were integrated into the Google TV service. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. As of June 2017update, the first season of YouTube Originals had received 250 million views in total. In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video.
In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. It also offers YouTube Premium, a paid subscription option for watching content without ads. Google expanded YouTube's business model from generating revenue through advertisements alone to offering paid content such as movies and exclusive content explicitly produced for YouTube.